ï»?!DOCTYPE html PUBLIC "-//W3C//DTD XHTML 1.0 Transitional//EN" "http://www.w3.org/TR/xhtml1/DTD/xhtml1-transitional.dtd"> 中国¾Uºç»‡æœè£…品牌¾|?/title> <meta name="keywords" content="" /> <meta name="description" content="2012òq´åˆ°2014òq´èƒ¦òqß_¼ŒæŽå®å…¬å¸æ›¾è¿ž¾l­ç¬¬ä¸‰å¹´å‡ºçŽ°äºæŸã€?015òqß_¼ŒæŽå®å…¬å¸˜qŽæ¥äº†åˆ›å§‹äh李宁的回归ã€?ä¸ÞZº†å…¬å¸çš„复å…ß_¼ŒæŽå®è±å‡ºåŽÖMº†åQŒå¼€å§‹é¢‘¾Jå‚加各¿Uä»–原本不喜‹Æ¢çš„‹zÕdŠ¨å’Œåº”酬。他出现在各地的店里、马拉松赛场、自行èžR赛道åQŒåª’体访谈中åQŒè¿˜ç”¨å¿ƒ¾lè¥è‡ªå·±çš„微博。从与京东达成合作,到和ž®ç±³ä¸€èµähŽ¨" /> <link href="/templets/textile/images/style.css" rel="stylesheet" type="text/css" /> <meta http-equiv="Cache-Control" content="no-transform" /> <meta http-equiv="Cache-Control" content="no-siteapp" /> </head> <body> <div style="position:fixed;left:-9000px;top:-9000px;"><del id="dh9rx"><video id="dh9rx"></video></del><thead id="dh9rx"></thead><listing id="dh9rx"><big id="dh9rx"><address id="dh9rx"><progress id="dh9rx"></progress></address></big></listing><menuitem 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style="width:500px;text-align:right;color:#444;padding-bottom:10px;line-height:20px;font-size:14;"> <span >2017-03-13</span> <span>来源:央视</span> </div> <div style="width:580px;border-style: dotted; border-width: 0px 0px 2px 0px;border-color:#816012; "></div> <div id="bodyimg" style="line-height:22px;font-size:14px;color:#333;letter-spacing:1px;width:560px;padding-top:20px;"><p style="text-align:center;"><img src="/uploads/images/20170313/14893646473057.jpg" title="dxj_43a7a36e-ceaf-41f6-8fb3-70f20d0790c1.jpg" /><br /></p><p style="text-indent:2em;">2012òq´åˆ°2014òq´èƒ¦òqß_¼ŒæŽå®å…¬å¸æ›¾è¿ž¾l­ç¬¬ä¸‰å¹´å‡ºçŽ°äºæŸã€?015òqß_¼ŒæŽå®å…¬å¸˜qŽæ¥äº†åˆ›å§‹äh李宁的回归ã€?/p><p><br /></p><p>  ä¸ÞZº†å…¬å¸çš„复å…ß_¼ŒæŽå®è±å‡ºåŽÖMº†åQŒå¼€å§‹é¢‘¾Jå‚加各¿Uä»–原本不喜‹Æ¢çš„‹zÕdŠ¨å’Œåº”酬。他出现在各地的店里、马拉松赛场、自行èžR赛道åQŒåª’体访谈中åQŒè¿˜ç”¨å¿ƒ¾lè¥è‡ªå·±çš„微博。从与京东达成合作,到和ž®ç±³ä¸€èµähŽ¨å‡ºæ™ºèƒ½è·‘鞋,李宁在一步步推动着向“互联网+˜qåŠ¨ç”Ÿæ´»ä½“验”服务提供商的è{型ã€?/p><p><br /></p><p>  本周《对话》,一向低调的李宁首度回应“李宁如何拯救李宁”的问题ã€?/p><p><br /></p><p>  李宁åQšæœŸå¾…我公司赚钱˜q˜æ˜¯æœŸå¾…我äñ”品做得棒åQ?/p><p><br /></p><p>  陈伟鸿:李宁公司åœ?012òq´ã€?013òq´ã€?014òq´ä¸‰òqß_¼Œé­é‡äº†ä¸š¾l©ä¸‹æ»‘,是李宁重新出山,挽救了企业ç‘ô¾l­ä¸‹æ»‘çš„­‘‹åŠ¿ã€‚李宁拯救“李宁”到底靠的是什么?</p><p><br /></p><p>  李宁公司创始äº?董事长李宁:˜q™ä¸ªå…¶å®žæ²¡æœ‰˜q™ä¹ˆå¤šæ•…事。刚才有朋友跟我说对李宁˜q˜æ˜¯å¾ˆæœŸå¾…的。我说你期待我什么?你是期待我公司赚钱,˜q˜æ˜¯æœŸå¾…我的产品做得‹‚’?其实大家没有仔细考虑˜q‡è¿™ä¸ªé—®é¢˜ã€‚我们过åŽÖM¸‰òq´åƈ不是业ç‡W上的滑坡åQŒæ˜¯æˆ‘们因äؓä¸ÕdŠ¨è‡ªå·±è°ƒæ•´åQŒè¦è½¬åž‹åQŒæ‰ä¼šåª„响到业ç‡Wã€?/p><p><br /></p><p>  我觉得重要的是品牌,品牌是什么?包括质量åQŒæ›´é‡è¦çš„是产品体验。这个体验就是你能够把这些技术、科技和材料和使用场景的研½I¶ã€äh的内心需求的一¿Uè¶‹åŠÑ€è‰ºæœ¯è®¾è®¡ï¼Œä½ æŠŠå®ƒèžåœ¨ä½ çš„äñ”品上面。比如我们做½‹®çƒéž‹æˆ–者跑步鞋åQŒç¾½æ¯›çƒéž‹ã€ä¹’乓球鞋、羽毛球拍,我们要研½I¶è¿™ä¸ªè¿åŠ¨çš„ç‰ÒŽ€§ï¼ŒäºÞZ½“的运动力学、运动医学、äh体力学、场地、环境、材料功能,最后加上你的外观设计,˜q™ä¸ªäº§å“ä¼šæœ‰å¸å¼•åŠ›ã€?/p><p><br /></p><p>  李宁åQšå¦‚何与消费者“äñ”生关¾p Z€ï¼Ÿ</p><p><br /></p><p>  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